Senior Manager Storytelling, adidas Statement Herzogenaurach

Jun 2020 — Present

Leading holistic brand communication and storytelling activations for Balenciaga, Palace Skateboards, adidas Spezial, Noah NYC and Kerwin Frost under adidas Statement, a division of adidas Originals. Developing partnership strategies, communication tactics and budget management across the ecosystem rooted in brand objectives, in collaboration with all touchpoints. Establishing and managing partner and agency relationships.

Experience in team leadership, people management and development.

Senior Brand Communication Manager, adidas Herzogenaurach
Mar 2017 — Jun 2020

Leading communication and brand activation for adidas Skateboarding for Market Europe. Developing brand strategies and executing tactics to drive cultural credibility for the brand with a focus on community engagement specifically in Key Cities Paris and London.

Senior Brand and Activation Manager, adidas Oslo Sep 2014 — Feb 2017

Head of the Norwegian marketing team and responsible for all marketing
and communication initiatives rooted in the Nordic strategy, including brand communication, media strategies, PR and wholesale activation across all categories.

Bachelor, Volda University College Volda

Jul 2009 — Jul 2012
Degree in Public Relations, Communication and Media.